How Do You Want Your Market Information? With or Without Opinion and Conjecture?
There is something positive to be said about being a purist when it comes to providing objective market data. To me, as a lifelong data purist, it means providing fact without fiction. By working only with facts, the purist in me believes that my data is the most unblemished by opinion. Besides, it’s easy when you don’t slice and dice the facts to make them more palatable. To quote an all too often overused phrase these days, “it is what it is!” Annoying as this sounds, it is applicable to my talking points here.
At JETNET our adherence to purism forms the basis of our research. In our contract with you, we clearly agree to provide the truth as we receive it from the entities responsible for the status of their aircraft. We respect that you understand this very core nature of true research.
However, adhering to our policy runs the risk of reporting facts that some folks don’t really want to hear. Truth is, these days that’s just as much a burden on us as it is on our information recipients. To us, because we receive criticism about all the aircraft we show for sale that have been on the market for an extraordinary long length of time escalating “market rash” to plague level, the reality is the dealers and brokers (as well as owners) need to look at why they’re insisting that JETNET keep them listed for so long.
I am glad that the market re-gurgitators are calling themselves “information-services” – clearly not purporting to be research providers. Research implies fact-finding whereas information could be anything, at its worst, devoid of fact. That’s a good thing to remember. But don’t be mislead by thinking that any information-service is research. Some of those information providers give out opinions, suppositions, and undefined conclusions that aren’t necessarily helpful for your business decisions. The question you need to ask yourself is “why am I paying for someone else’s opinion when I have all the facts available from my research provider?
